Overview
Sunrise Global Resources is a premier manpower service provider based in Petaling Jaya, Malaysia. With over 15 years of experience, they specialize in customized workforce solutions for various sectors including logistics, manufacturing, and construction. Backed by a robust database of over 165,000 workers and more than 150 satisfied clients, Sunrise Global Resources sets the benchmark in reliability, integrity, and operational excellence. The company’s global sourcing capabilities and strategic partnerships with leading brands such as Shopee, Ninja Van, and J&T Courier position it as a leader in the competitive labor outsourcing landscape.
To better reflect their mission and capabilities, Sunrise Global Resources needed a professional digital platform to enhance brand perception, improve client engagement, and streamline communication.
Challenge
Despite strong operational success and strategic collaborations, Sunrise Global Resources faced several challenges in its online presence:
Lack of Digital Identity: Their previous digital footprint did not match the scale or professionalism of the company’s operations.
Limited Client Engagement: Absence of clear pathways for client inquiries and workforce requests led to lost opportunities.
Unclear Service Breakdown: The broad range of services and international workforce networks were not presented in a structured or accessible format.
Missing Brand Story: Key company values like integrity, collaboration, and social responsibility weren’t effectively communicated online.
The goal was to build a modern, informative, and client-centric website that aligns with their business goals and values.
Solution
To resolve these issues, a comprehensive digital transformation was executed with the following key strategies:
Website Redesign: A responsive and visually engaging website was developed, balancing professionalism with user-friendliness to ensure clarity across all service offerings.
Service Segmentation: The services were categorized clearly—such as Outsourcing Solutions, Strategic Collaborations, and Global Manpower Network—making it easier for clients to understand and explore.
Client-Focused Messaging: The brand story was rearticulated to highlight Sunrise’s values of trust, empowerment, and responsibility while addressing client needs with precise, action-oriented language.
Contact Optimization: Multiple easy-to-use contact points, including a dedicated inquiry section, email, and direct phone contacts for key personnel, were added to increase client accessibility.
Multilingual & Multicultural Readiness: The content was crafted to reflect the international workforce and partners involved, reinforcing Sunrise’s role as a global manpower leader.